GOOGLE'S E.A.T. METHODOLOGY
Google released in 2019 how they view the value of a website. They refer to it as the E.A.T. Methodology.
Expertise
Authority
Trust
Expertise
Does your site show that you are an expert in your field. Whether you offer Dental, Pest control or Financial services your website needs to convey to your users that you know what you are talking about. Here are some questions to consider.
Do I explain my services in enough detail to educate my customer?
Do I answer potential questions from clients in my content?
Do I regularly update my content or create blogs?
Authority
Google's algorithm was inventive as it looked at which websites linked to other websites. By doing this Google lets the internet community vote for websites. Similar to a popularity contest.
Links should be from other authoritative sites
Linking website should be contextual similar to your target keywords?
Content should be High Quality, Informative and Useful
Trust
Is your site trustworthy. If Google can trust that you are a reliable and safe site, then they will want to share your site with their users.
Is my site secure and free of Viruses?
Is my website software up to date?
Is my site contact information consistent across multiple websites?
The Red Canyon Media Solution
Now that you know what Google is looking for, we can help. There are other technical aspects to make sure Google can index your site and do it quickly. We do all that as well.
EXPERTISE:
To show that you are an expert, we first want to make sure your content puts your best foot forward. In addition to your landing page content, we will create 1-4 blog posts for you every month. These range between 600 words and 1200 words of high quality content. We will put together a content Calendar that will out line the topics we want to write about. We focus on answering questions that your client might have about your product.
AUTHORITY:
Authority is given to you by other websites. They give you website a vote by linking to your website. Not every link is created equal. We want to focus on high domain authority, quality, relevant links. A link isn't just a link. Avoid PBNs(private blog networks), blog comment spamming and non-contextual linking. We create quality content and do outreach to real websites with value. The content topics are also outlined in the Content Calendar we create at the beginning of your campaign.