When it comes to backlinks, they’re seen as an upvote from others. For brands of all sizes, seeking backlinks are crucial in helping make themselves known towards the right people. In this article, we’ll discuss the importance of backlinks and how it helps increase your visibility online.

Now you’re probably wondering what Third Party Backlinks are. Well, they are called external links. External links are hyperlinks that point at any domain other than the one the link exists on. Whether another website links to you or vice versa, it counts as an external link. 

Backlinking is similar to how my businesses used to reach out to newspapers and magazines to increase brand awareness and company recognition. Today, the ability to find and read relevant information is promoted by search engines like Google, Bing, or Yahoo. Search engines are databases that consist of links and how websites link together. Backlinking will help achieve your goals in helping build up your online presence in a big way.

Third-party backlinks are often referred to as “Guest Articles” or “Onsite Content.”  Third party simply means that the link to your site is found on a third-party site – one that you do not own and are not directly affiliated with. These type of links are crucial in helping your site stand out amongst others in today’s online world. 

Many SEO experts believe that external links are the most important source of ranking power. It is advised that you seek backlinks that are relevant to your cause and are trustworthy. SEO agencies and marketing SaaS applications like the one Red Canyon Media have built their own databases of SEO-friendly websites they’ve built relationships with just like the press relationships of yester-year.   

Another big thing to know when it comes to backlinks is Domain Authority (DA). Domain Authority is the measurement of a site’s backlink profile compared to other sites. As with Moz , Ahrefs , and most website authority metrics, they run on a 0-100 scale. The higher the score, the more authoritative that website is.  

However, that doesn’t mean you want all of the sites that write about you in a Guest Article to be a Domain Authority of 100.  A SEO best practice is actually to be covered by a variety of websites, regardless of their DA score.  Yes, the higher the better.  You definitely want to add some high ranking sites to your backlinking plan.  However, search engines consider the growth of smaller websites as well.  If a site continues to increase their ranking, that DA 10 website will eventually become a DA 90!  Not only is this a great value for you, but sites like Google can see that your original Guest Article is one of the oldest ranking pages on the site.  Every bit counts!

When it comes to Domain Authority, you must work to make your website authoritative. One common mistake people make is running up the Referring Domain count. The Referring Domain count is the number of websites from which the target website has one or more backlinks. This tactic alone won’t help improve your DA score. Authority metrics also take into account the DA score of the linking site which can hurt your score in return. 

In other words, you don’t just want to gather 500 links from 500 different websites.  Being a recurring featured Guest Article on top ranking sites is worth more to your business than spreading your backlink profile to thin.  Additionally, while a DA10 site may be worthwhile to your ranking profile, if the website doesn’t continue to be managed and isn’t growing their own authority, Google may suggest removing the link from your link profile in the future.  At Red Canyon Media, we do the research and lay the groundwork for you.  We understand what sites are up and coming to help gain the most traction for you and your business at the lowest cost to you.

What website owners need to do is to seek links from sites that have high-quality content. Sites like these are more likely to attract great links over time. Also, check out their link growth on tools like Ahref’s Site Explorer. Those with steady upward slopes on the graph are more likely to see DA growth over time and therefore create more link value for your business. 

By going this route, you will be doing your DA score a big favor and will help increase your presence in the search engines.

To recap backlinks, the key to success is to seek those from sites with high-quality content. In addition, look to sites that are relevant to your cause and are trustworthy. There is no doubt that high-quality backlinks lead to success for you and others. As HostPapa’s Maria Bustillos once said, “Having backlinks not only helps improve SEO, it also fosters brand recognition.”

With our services at Red Canyon Media, we will help your brand achieve just that. We will help your backlink game reach new heights that lead you to your ideal customers. Contact us today and let us bring your brand to the next level.

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