How much $ is Wasted in Process for Marketing Agencies?

Whether you are a large or small Marketing Agency, the efficiency of your time or your employee's time could mean the difference between being profitable or going bankrupt.

I know of an agency that has outstanding leadership and excellent leads. Their sales grew quickly to almost $10 million a year, yet they lost millions of dollars each year. 

“I estimate at least 20%-30% wasted time in process fulfilling SEO. For an employee making $70k a year, that money adds up” —Travis Thorpe

My best guess is they were losing money in process. They probably tried to manage their marketing campaigns through spreadsheets not suited for their needs. Their solution and probably most agencies is to increase their prices and attempt to increase efficiencies with some sort of task management software. 

In addition to poor processes, they were also trying to manage their growth by hiring ahead of sales. Sometimes the sales were below expectations leaving expensive overhead with nothing to do.

HISTORY

In 2006 I was a partner of a PPC advertising company. We had the exact same problems as the company above 15 years earlier. We raised millions to compensate. Early on, we decided to spend a significant portion of our money we raised to help us streamline our process. The software and technology fixed our problem.

By 2009 I took that same learned experience and applied it to SEO (search engine optimization). At the time, everything was very manual. I broke out different aspects of SEO into buckets and assigned teams to those buckets. As a result, we could scale very efficiently. I grew that company to $35 million a year in sales in 5 years.

RED CANYON MEDIA

Now we are here in 2021 and I still see the same problem with Agencies. Without the knowledge, expertise, and a few million dollars, Agencies are left with wasted money in their processes. Overhead, workflow, and hiring talent are the biggest challenges Marketing Agencies are facing.

I created Red Canyon Media to give Agencies a competitive advantage over Large Direct sales companies like Boostability and HIBU. Red Canyon Media provides better quality and streamlined process so that you can make money while providing a valuable service. Contact us for a free demo.

GOOGLE E.A.T.

We are big advocates of the E.A.T.(expertise, authority, and trust) methodology that Google follows to help with their algorithm. If we can add and not detract from the search experience, Google rewards us. If you spam and provide poor-quality links and content, you will get hit with a Google update designed to make the search experience better.

A big part of our SEO program is on-site content. We want to establish Expertise in the eyes of your potential customers as well as Google. We do this by making certain on-site content is informative and valuable. We also add to the experience by writing blogs around topics people may be asking about in your industry.

In much the same way we establish Expertise, we also show Authority, except we work with other website owners to publish the same type of content we create for your website and post on their sites linking the article back to your website. Each link counts as a vote for your website. However, each link is not created equal. 

QUALlITY

We use Moz to qualify the websites we want to post our content to. They assign a DA(domain authority) to every website by looking at key indicators of value. They also set a spam score to sites that could indicate the site may be devalued by a Google update.

WHITE LABEL REPORTING

In addition to the quality of work we provide at RedCanyonMedia, we offer white label SEO reporting solutions. Now you can ditch those manual pdf reports or spend time modifying a canned report. Our reporting provides real-time campaign updates, keyword rankings, Google Analytics combined with search console data, Messaging center, and on-boarding questionnaire with company data.  Contact us for a Demo.