Which is better for an Agency looking for SEO services?

It depends on what you want to accomplish. White label SEO takes a lot of work out of the Agency's hands, letting the White label SEO company interact directly with the client. The Agency can now spend its time selling more clients and less time fulfilling for the client.

An SEO Reseller would still offload the work, but responsible for interacting with and reporting to the client. This allows for some control over their clients, which a lot of Agencies like.

Can there be a hybrid approach to SEO services?

Yes, Red Canyon Media works not only in a white label SEO or SEO reseller but also in a hybrid approach. We can not only do all the work and fulfillment, but also provide a white label Reporting and messaging service and allow the Agency to maintain primary contact with the client.

What are SEO tasks that I can outsource to an SEO reseller?

Typically you would outsource the entire campaign to the reseller. From the initial site audit to creating Guest posting and like and everything in between. Below are some high-level tasks you can expect from a white label SEO or SEO reseller.

• Goals and questionnaire 
• Initial site audit
• Keyword research
• Content strategy and calendar
• On page technical
• Link cleanup
• On page content
• Blogging
• Guest Blogging outreach

You will still find many SEO resellers and white label SEO doing poor SEO because it makes them money. Why do they do this? Probably because it’s cheap for them and they make the most profit on them. Below are a few tactics or techniques that Google has come out and said don’t do them anymore. It won’t help.

• Social Bookmarking
• Spamming comments on Blog posts
• Low-quality content
• Low-quality spam sites.
• Links on site not relevant for content
• Automated Link Building

Look at the quality of the content they provide.

Cheap content generated from AI is becoming very popular.  Unfortunately, Google and other search engines do not like this low quality content.  It does against their Google E.E.A.T methodology.  Make sure content is written by real writers and Quality checked with Editors to ensure  it will be valuable to search engines.

Verify that the  SEO tasks are valuable.

There are some SEO agencies that are still using tactics from over 10 years ago.  Google has released core updates that made low quality tactics useless.  Some tasks to avoid are Social bookmarking and spamming blog pages with comments.

What support to they offer?

Having an internal team with years of experience is key to a successful campaign.   Be careful of agencies that employee low cost non-experienced SEO specialists or account managers.



Reporting that gives you all the information needed.

Online 24-7 reporting that give you the complete picture, from keyword ranking, to traffic and conversions.  You will also want to see what SEO tasks are being performed and if they are scheduled, in progress or completed and what was the result of those tasks.

Do they have Sales Support?

Your white label team should be able to help with proposals and sales calls.  This will help you grow your business faster by providing valuable support.

Moz

Moz has created one of the industry standards to rank the value of a domain. They call it DA, short for Domain Authority. They also have many other tools used by thousands of marketing Agencies. I like their backlink analysis and local citation audit the most.

SEMrush

A little more expensive than most.  They have a good backlink analysis and a good view into rankings not only for your clients website but your clients competitors.  They also offer a yext like local citation product.

Spyfu

Spyfu is focused on making the most of the data they crawl from Google. You can find out a lot about a potential client without even looking at their analytics. You can also see what their competitors are doing for SEO and Paid ads. It is very useful for Keyword research.

ahrefs

Ahrefs has also created a commonly used  ranking system for websites called DR, short for Domain Rank. They have a more robust backlink database than anyone else, in my opinion. They also have a pretty good auditing tool.

Majestic

Majestic has probably the most in-depth crawl of google with frequent refreshes of their data. This is all they do, so they do it really well. They are also very partner friendly with a robust API available for any partner or Saas company that needs their data.

BirdEye

Another local citation competitor to Yext.   There are a lot out there, but they do it very well.  They have very competitive pricing compared to the competition.  They even have a Yext replacement service for those that don't want to keep paying their high costs.

Can a white label SEO or SEO reseller do local SEO?

The short answer is Yes. Local SEO is basically the same as a normal SEO campaign. You will still need content and linking, but in addition, you need to show Google trust as part of the Google E.A.T. methodology, which I will talk about later. Part of the trust is showing google that you are a real business by providing consistent local information about your business across multiple local directory sites.

 Does Local SEO include the maps section of Google?

Yes it does. Google does look at reviews, distance to user, and SEO to rank in the 3 pack. There is some optimization you can also do with the profile. Google continues to make updates that help its clients find relevant local businesses. One useful feature is being able to add news about your business. 

Why does Google keep changing their Search Algorithm?

Google keeps updating its algorithm because of Internet Marketers that keep trying to game their software. Everyone is always looking for a cheaper and easier shortcut. The problem with doing this is it destroys the user experience. Look what happened to Yahoo. Without quality controls and staying ahead of the spammers, it ruined their search results. Every time I used Yahoo to search for an answer to a problem, I regretted it. Non-relevant ads and search results were all I got.

I remember when I first tried Google to find a technical problem with a Database I was managing, I was astonished. I could have spent days troubleshooting the problem. I thought that I would pay for this. I am sure that is why Google has taken over the world.

2011 -Panda update

This was the first significant update designed to clean up low-quality content from their search. It was a step in the right direction, but wasn’t a one time fix-all update. They claim this is a continual update that may still be going on.

2012 - Penguin update

This was a major update designed to stop people from spamming their search results. Penguin was also designed to catch link networks. I remember that this update shut down a lot of SEO link-building PBN networks. Some were self linking, creating an artificial bubble of value. It worked great until this update. However, I know several large PBN networks with 20k+ domains still in existence and being used with some success. At least until the next Google Update.

2014 - Pigeon update

This update was much needed to give local businesses a leg up for local search results. Google released that this new algorithm improves their distance and location

From 2014 to present

Google has announced a few core updates over the years, but stopped providing detailed information about their updates. We can only speculate that they are constantly trying to remove spam and black-hat sites from their search. They still have a long road ahead of them.

2021- Page experience update

Google did announce this update months before implementing the change to give site owners a chance to clean up their site.   It was expected to release sometime in June 2021.

2022- Helpful Content update

This update will help Google's systems detect  low-quality content.  Websites need informative helpful content to compete online.

Who is John Mueller that works at Google?

John is a Senior Webmaster Trends Analyst at Google. He is the unofficial spokesperson for Google. He took over from Matt Cutts in 2014. John does a series of Youtube videos to help us understand how google works and potential updates. It’s more of a guidance than telling us exactly what we would like to know. 

The general sentiment is to take what Johns says with a grain of salt. Meaning he may communicate what they would like to do as opposed to what is actually happening. For example, he and Matt Cutts state that buying expired domains resets the domain value for that site. However, there is a big market on Godaddy setup to buy expired domains, which I assume is for PBN use.

Private Blog Networks(PBN), good or bad?

A white label SEO or SEO reseller owning some high-value domains isn’t necessarily bad. As long as they have high DA or DR values and are not used in any type of spam, then they are okay. If you are spamming thousands of sites with low-quality content, you are taking away from the Google experience, and Google doesn’t like it. Your site will get penalized eventually from an update.  Click here for an analysis of a PBN site.

What is the Google E.E.A.T. Methodology

Google has publicly released what they say you need in order to rank in their search. E.E.A.T.(experience, expertise, authority, and trust)

Experience

Content should be unique and written by real writers that have real experience.  Avoid AI content at all costs.

Expertise

How does Google know you are the best pest control company in Las Vegas?  They need to see that your content portrays you as an expert in Dental services and that the content  is valuable to Google users. Product pages, FAQ and Blogs are perfect ways to establish Expertise.

Authority

What made Google so good at showing relevant results is authority through back linking. If your site is good enough for someone to link to your content then it’s shows you have value. I have explained it in the past comparing it to a high school prom. You need to get enough votes to become king and queen. However, it’s really not a good analogy because not all votes are equal. It’s more like the US electoral college. Some states have greater voting power than others as such, some sites have greater value to transfer to your website.

Trust

This one is pretty straight forward. Make sure your site is secure and up to date on updates so that it doesn’t get hacked. Google needs to trust that your site isn’t in the hands of hackers. In addition you need to make sure your contact info is consistent. You can do this by submitting your information to directory sites. 

I believe 100% that helping to make Google a better search engine is they way to rank higher in their search. If you are trying to take short cuts and degrade their user experience, you will get caught and penalized. 

Keyword Reporting

The number #1 metric that a White label SEO company and SEO reseller provides. This is the underlining metric that feeds into traffic, users, and sales.

Work Summary

The client loves the results, but how do they know it is because of what the SEO reseller is doing. I believe in 100% transparency. Nothing about SEO is secret, it just requires work. Clients would rather be doing what they are good at instead of doing marketing.

Website Analytics

You have given the agency’s client great rankings; now you get to showcase the results of those rankings. Increased page views compared to the previous period. If you can see sales, even better. Analytics doesn’t show the whole picture. You also want to show Impressions and click from Google search console.

Communication

Is there an easy way to communicate with the Agency or SEO specialist? Providing a messaging platform that clients can expect quick and expedient communication is a must. It’s also important to capture everything that has been talked about so there is no miscommunication.

Below is an example of White label reporting from Red Canyon Media. It covers all the bases from keyword, analytics, work summary, and Messaging. The 1st page of the dashboard even shows communication options for the brand manager. 

What other features does Red Canyon Media offer as a SEO reseller or white label seo service?

Red Canyon Media was built for Agencies and Resellers. Red Canyon is flexible enough to operate as either a white label seo or seo reseller. We don’t charge to use our workflow software and reporting. We only charge when you order services around SEO tasks.

Keyword Reporting

The number #1 metric that a White label SEO company and SEO reseller provides. This is the underlining metric that feeds into traffic, users, and sales.

Work Summary

The client loves the results, but how do they know it is because of what the SEO reseller is doing. I believe in 100% transparency. Nothing about SEO is secret, it just requires work. Clients would rather be doing what they are good at instead of doing marketing.

Communication

Is there an easy way to communicate with the Agency or SEO specialist? Providing a messaging platform that clients can expect quick and expedient communication is a must. It’s also important to capture everything that has been talked about so there is no miscommunication.

What type of reporting do you want to provide to your customers?

How does a Marketing Agency show value to their clients? I feel not only showing results but showing what you are doing is key to making the clients happy. Below is a list of what you need to show clients.

How much does it cost to outsource SEO?

It all really depends on what you want.   I have seen some advertise flat rates as low as $399/month and they go up from there.  What do you really get for the $399 is another story.  Don't compare price packages, but compare product in the packages.  Watch out for Black hat techniques that might get you quick results, but end up hiring your customers at the next google Update.  Some provides like RedCanyonMedia will set a target price at about 50% of the total spend, but they only charge you for work actually done.  They don't try and use the whole budget with useless tactics like Social Bookmarking.

How do you resell SEO services?

Your SEO reseller can help you with this.  Identify potential clients.  Have a discovery session.  Research the client and their competitors.  Put together a proposal and pitch your client.  If during this whole process, your are unsure how to proceed.  Then your White Label SEO company can step in and help.  Most will even jump on a phone call with the client to help close them.