Building Links to your site is how you establish Authority with Google. A link or also knows as a backlink is a link from another website to yours. Each link to your site as a vote of confidence that Google will use when determining what placement you will receive on their search engine. I often refer it to a popularity contest, the most votes win. However, not all votes are equal. Google looks at the authority and trustworthiness of the site linking to your site and transfers a portion of that value to you. The lower the value, the less valuable that link is.
It really comes down to talent and cost. It is costly to train and hire employees to perform this work. When you work with a white label Link Building agency, they are much more cost-effective.
We are 100% transparent and will provide a rate sheet so you know exactly what you are paying for.
Expect to pay around $120 for a da of 30+ up to $450 for da values of 50+.
We use an additional metric, search volume, estimated by SEMrush.
Because metrics like DA(domain authority) can be manipulated, search volume is the true test of value from Google. The more the publisher shows up in search, the higher the value.
Links can take many forms. Below are some examples.
Because of the spam updates from Google, Standard links have been devalued over the last 10 years. Google wants to see relevance or reason for the link.
The answer is Guest Blogging. Guest blogging is a way to provide valuable content to a publisher who in turn will reward the author with a link within the content. This created a contextual backlink that has value for the publisher and your website.
There are many ways you can do guest blogging wrong. The first is writing low quality content or AI content. Googles new core updates in 2023 focused on content. The second is publishing to low quality websites. The authority of the website will be transferred to your website. If there is no authority to transfer then the link is useless.
To be able to efficiently provide link building services you need rock solid processes and technology. Using spreadsheets and email to manage the process, will cost you time and money.
Here are the steps we use to process a link order.
Link Building will always be relevant. It's the foundation that make Google so great. The genius behind Google is by letting other websites determine the value of the website through links. I remember the first time using Google, I was amazed at finding exactly what I needed. Unfortunately, once marketers caught on to understand the backlinks role in search results, it was quickly abused. For the last 15 years, Google has updated its code to reduce spam and low quality content in search. They released out a guidline a few years ago to help marketers understand more what Google is looking for. They called it:
A Private Blog Network is a collection of sites that are owned by one person or company to post content for Link Building. Often these sites are brand new and have to backlink value. The company will often spam thousands of these sites with low-quality content. This devalues the site you are taking away a good user experience, and Google doesn’t like it. Your site will get penalized eventually from an update. Click here for an analysis of a PBN site.
In order to keep the Search Engines results clean from spam, Google has released many updates to prevent spam from affecting the user experience. Almost every update affects the way companies do link building.
Once SEO specialists found out about the value of link building, Private Blog Networks started popping up everywhere. And it worked so well for a number of years until Google released Penguin. This update shut down a lot of SEO link-building PBN networks. Some were self linking, creating an artificial bubble of value. This put many SEO agencies out of business. Unfortunately there are still SEO Agencies and Link Building companies still using Private Blog Networks today.
Google has publicly released what they say you need in order to rank in their search. E.E.A.T.(experience, expertise, authority, and trust)
This is basically added to tell everyone that Google will not find value in AI content. Content needs to be written by real people with real experiences.
How does google know you are the best Dentist practice in Las Vegas? They base it on their onsite content. Are they answering questions that potential clients might be asking. Do they provide enough detail when explaining what services they offer? This type of content will help establish themselves as experts.
Authority is built through Link Building. When other companies link to your site it shows Google that other sites find value in your website. It is like a vote for your website and rankings are a popularity contest.
This one is pretty straight forward. Make sure your site is secure and up to date on updates so that it doesn’t get hacked. Google needs to trust that your site isn’t in the hands of hackers. In addition you need to make sure your contact info is consistent. You can do this by submitting your information to directory sites.
I believe 100% that helping to make Google a better search engine is they way to rank higher in their search. If you are trying to take short cuts and degrade their user experience, you will get caught and penalized.
This is not a complete list, however you will want to compare each service offered.
1. RedCanyonMedia.com
2. LiftMyRank.com
3. ScreamingFrog.com
4. TheHoth.com
5. Fatjoe.com
Each will have their strengths and weaknesses. You would want to compare services and pricing.
True Outreach
We do true outreach with a real team of employees in the US.
The client loves the results, but how do they know it is because of what the Link Building reseller is doing. I believe in 100% transparency. Nothing about Link Building is a secret, it just requires work. Clients would rather be doing what they are good at instead of doing marketing.
Quality Metrics
We use industry standard metrics to evaluate a publisher. However, we also look at search volume as an indicator of value.
Because we are a technology driven software company, we pass those savings on to you. We automate the workflow, but have real specialists doing the work.
Red Canyon Media was built for Agencies and Resellers. Red Canyon is flexible enough to operate as either a white label seo or seo reseller. We don’t charge to use our workflow software and reporting. We only charge when you order services around SEO tasks.
How does a Marketing Agency show value to their clients? I feel not only showing results but showing what you are doing is key to making the clients happy. Below is a list of what you need to show clients.
Prices can start as low as the quality you want. In my opinion I wouldn't bother with any site that has less than a DA(moz domain authority) 30 and AS(SEMrush Authority score) of 20. With those as the min, expect to pay $120 and up depending on the company you are using. Adding search volume with verifies value the price would increase.
We can help you with this. Identify potential clients. Have a discovery session. Research the client and their competitors. Put together a proposal and pitch your client. If during this whole process, your are unsure how to proceed. We will also jump on sales calls if needed.
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