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The Hidden SEO Opportunities for Small Business

Digital marketing has changed, and SEO evolved with it. However, the fundamentals are the same – you still need a website to play and must optimize your pages for search engines. As an SEO reseller, you probably know that small businesses, in particular, benefit the most from SEO. It’s an affordable route since not all companies can afford the monthly investment necessary to run paid ads.

Here are the top SEO Opportunities for small businesses right now.

1. Voice Search

Most of the world has gone mobile. Modern devices (laptops, desktops, smart speakers included) incorporate voice search by default, such as Apple’s Siri or Google Assistant. And according to Google, 20% of all queries on mobile are voice searches. The company is yet to update that statistic, but it’s entirely plausible that voice search is now closer to 50 percent.

Statista predicts that smart speaker shipments will reach 409.4 million units by 2025. 

Evidently, voice search isn’t a fad and has been growing year over year – small businesses can benefit by accounting for it. 

Here are some things to know about voice search for the SEO reseller or consultant.

  • People tend to use longer search queries or keywords that are more conversational.
  • Voice search users expect and prefer immediate answers, rather than the ten blue links everyone is accustomed to with text-based searches.
  • Local results are mostly returned for voice searches.

To rank higher for voice searches, companies should optimize business listings on and off GMB (Google My Business). Ensure all information is accurate across the web, and use Google posts to share useful information, such as promotions or updates. Since Voice search favors local results, all of that should help the business rank higher for terms. 

Additionally, consider restructuring your page content in a way that makes it easier for AI assistants to pull information. Breaking up your paragraphs into smaller chunks, using proper HTML headings, and including a FAQ, can help voice search performance.

2. Core Web Vitals

Google’s Core Web Vitals officially becomes a ranking factor on May 2021, combining with ‘page experience’ signals:

  • Safe-browsing
  • Mobile-friendliness
  • Intrusive interstitials
  • HTTPS-security

Core Web Vitals focuses on how users experience a website, paying particular attention to visual stability, speed, and responsiveness. The following factors make up Core Web Vitals.

  • Largest Contentful Paint (LCP) – Refers to the time it takes a page to load the main content. 2.5 seconds or faster is an ideal LCP.
  • First Input Delay (FID) – This is the time it takes from when a user interacts with a page (e.g., link click) to when the browser can begin processing the action. The ideal measurement is less than 100 milliseconds.
  • Cumulative Layout Shift (CLS) – Measures the number of unexpected layout shifts that occur as the page loads. You’ll need to maintain a CLS score that’s less than 0.1.

Optimizing for Core Web Vitals is technical, so consult with your web developers if necessary.

SEO is a fundamental part of operating a small business online and without it, reaching target audiences is a lot tougher. Red Canyon Media is an SEO fulfillment service company that helps the SEO reseller, small businesses, and agencies scale to catapult revenues. Get in touch to see how we help organizations like yours.